Who Is Penn Smith?
And Why Should You Care?
I believe that everyone deserves to feel like a somebody—to feel seen, valued, and confident at every stage of life. Skincare isn’t just about products or treatments; it’s about self-care, empowerment, and embracing the way you choose to age.
My Mission
My mission is to create a welcoming space where people can learn about skincare, in-office procedures, and at-home devices without judgment or pressure. Whether you’re exploring new treatments, refining your skincare routine, or simply seeking knowledge, I’m here to provide expert guidance and support your unique skincare journey.
My Journey
My career in the beauty industry began in 2003 as a hairstylist specializing in color and extensions. Over time, my love for beauty evolved into a deep passion for skin health and aesthetics.
• In 2011, I returned to school to pursue esthetics, earning my esthetician license in 2012. My passion for education and innovation led me to start teaching hair extensions throughout Oregon and Washington in 2016, a truly rewarding experience!
• By 2017, I advanced my expertise by obtaining my advanced esthetician license, specializing in lasers, light therapy, and medical-grade procedures. I joined Sherwood Aesthetic Medicine, working under Dr. Wendy Abraham, where I thrived in a setting that blended science with artistry to help people feel their best.
• Then, the world changed in 2020. With the onset of COVID-19, our clinic closed, and I pivoted to education on YouTube. What started as a way to stay connected with clients quickly became my passion, leading me to go all-in as a full-time content creator.
Achievements / Accolades
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Throughout my career, I’ve had the privilege of:
✔️ Helping thousands of women over 40 navigate skincare with confidence
✔️ Building a thriving community on YouTube where education meets empowerment
✔️ Collaborating with industry leaders to stay at the forefront of skincare and aesthetics
✔️ Continuing education with Sherwood Aesthetic Medicine to bring my audience the latest in treatments and technology
✔️ Finding my “tribe” in 2024—a group of inspiring creators who challenge me to be my best
About Me
I’m more than just a skincare educator—I’m a lifelong learner, a beauty industry veteran, and an advocate for aging on your own terms. I believe that skincare should be approachable, effective, and fun.
My content is designed to demystify skincare, helping you make informed decisions about the products, devices, and procedures that truly work. Whether you’re curious about red light therapy, microcurrent, microneedling, or just need help choosing the right routine for your skin, you’re in the right place!
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From the bottom of my heart, thank you for being here. Whether you’re a longtime viewer or just discovering my content, I’m so grateful to be part of your skincare journey. Your trust, support, and engagement mean the world to me.
Let’s continue to learn, grow, and glow—together! 💖
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Penn Smith Skincare participates in the Amazon Associates Program. This is an affiliate program and all Amazon links are affiliate. If you choose to use them I will receive a commission.
FTC: Some links are affiliate. This means if you use them I will earn a commission.
Disclaimer: This blog is not intended to provide diagnosis, treatment or medical advice. Content provided is for informational purposes only. Please consult with a physician or other healthcare professional regarding any medical or skin related diagnosis or treatment options. Information in this blog should not be considered as a substitute for advice from a healthcare professional. The statements made about specific products throughout this blog are not to diagnose, treat, cure or prevent disease. Before starting any treatment at home consult a health care professional to determine if it’s right for you.